And why this chocolate empire should never go public.
Ever since the first time I unwrapped the gold foil off the chocolate hazelnut shell, where a delicate wafer encased a delectable chocolate cream surrounding a perfect whole hazelnut, causing the flavors to dance around my taste buds, I was in love.
I remember asking my mom what kind of chocolate it was, it was superior to Hershey’s, Nestle, and all the other chocolates combined, and I wanted more!
This is not a dig at Hershey’s or any other chocolate, we enjoy owning shares in the Hershey company as well.
But Ferrero, with its alluring company and private fortune of chocolate behind the family-owned business, has always been the company we wish we could step foot in and leave with our names on some of the shares.
It is tradition that the square hard plastic container filled with golden wrappers sits neatly under our Christmas tree each year, waiting to be devoured as each December day passes.
A bit about the Ferrero Company.
The Ferrero Company was founded in 1946, in Italy, by Pietro Ferrero, who passed shortly after in 1949.
Between you and I, I wouldn’t be mad if my last name was Ferrero, what an unique last name.
It all started in the 1940s when a young Pietro Ferrero opened up a pastry shop, where after some time, he began to experiment with chocolate and create his mixtures of hazelnut, palm oil, and of course, cocoa.
If you want the actual story behind the creation of the Ferrero Empire, Forbes published an article in 2018 and showcased the entire empire, including the Ferrero Family.
It was not long before his death that Pietro created what we now know as Nutella, and of course, the rest is history and still in the making.
Ferrero now owns the U.S candy brand Nestle, where you can still purchase shares on the stock exchange.
However, suppose you are like me and want to shove a fistful of cash into the coffers of the Ferrero Rocher Empire directly responsible for Nutella and the beloved chocolates. In that case, you are out of luck and may forever be, which isn’t a bad thing.
As much as I want to own shares of the Ferrero Company, it is good that you and I can’t.
B-B-But, why would you say that?!
Especially if you love the company so much?!
Well, because owning shares in the company would be for my self-interest due to the love I have for the chocolate, but as a whole, that would mean that the company would have to go public and be touched by thousands upon thousands of hands all of a sudden.
Sometimes, when that happens, the companies we once loved that were so unique lose their zest and appeal because now, instead of being a family company and doing what’s natural for the company’s legacy, you have to please outside shareholders.
Although I would be first in line with a fistful of cash and ready to put my name on some shares, I love the Ferrero empire too much for it to go public and change into an entirely different company.
Instead, I rather enjoy the memories associated with the chocolate and create new memories through the years that are to come.
So, although there will be no personal ownership of my household written on shares of stocks via the Ferrero Co, I am okay with just having the honor of tasting the Italian cocoa confections and unwrapping the delicacy of the Ferrero legacy covered in chopped hazelnuts.
There is something magical about building a family business or family wealth.
I am building a financial empire through shares of great businesses and conglomerates built years before I was conceived. Thanks to the great men and women who built their companies up, I get a chance to build wealth through the stock exchange.
While at the same time, I create products through the written word that bring in dividends to my accounts like this blog for example once traffic grows and I am able to monetize it – on top of the goal of graduating college and attaining a salary that will allow me to invest more and build a bigger nest egg.
If I can make it a bit easier on those after me I am all for it.
And through the stock exchange, I can do that with ownership of certain companies that throw cash appreciation and dividends into our accounts, which will then be passed on to my beneficiaries if something happens.
The Ferrero Rocher Company is just another inspirational tale.
Coming across family empires is always inspirational to me because it reminds me that all it takes is one idea and some action behind that idea to turn into something.
For example, sharing these articles with you and everyone that reads them, imagine in twelve months from now the kind of value these can provide you and your family through finance, investing, and self-improvement while bringing cash flow into my household accounts.
Pietro Ferrero did not have some lucky penny or magic trick that allowed him to build his chocolate empire, no, he simply had an idea in war torn Italy and turned his idea into actions with his own hands, and his family kept that idea alive through generations.
Imagine what you could achieve if all you did were to take action on the ideas you have sitting in the back of your head somewhere.
Of course, you want to think logically. If your idea is to build a jetpack and fly across the pacific ocean, then maybe re-think that, but on the other hand building wealth for your family is more doable.
It starts with understanding your income versus expenses, increasing your income where possible, and reducing your costs or keeping them reasonable as your income increases.
Keeping most of your income within your household will allow you to build your savings to have the capital for the ideas you want to pursue and invest the rest of the money you don’t need access to.
In Conclusion
You can say that even though I may never see Ferrero Rocher shares on my account statements, I am all the more honored to write about the chocolate goodness and share it with you while inspiring you to leave something behind for those you love if you so, please.
P.S today is also my 34th Birthday and it is only fitting that this gets published today on the site seeing just some years ago someone close to me made me a custom Ferrero Rocher Nutella birthday cake at my request for my 30th birthday in the image above.
I am not much of a cake person anymore so this time around my teen bought me some toasted smore frosted cupcakes for my birthday this year.
I did, however, purchase some Ferrero Rocher just last week to celebrate the passing of my Human Biology midterm, 45.13 out of 50. It was taken with lockdown browser and monitor which meant no open notes.
As you can tell Ferrero is a household favorite and if the company ever does go public against my wishes I would be one of the first people in line with a fistful of cash adding shares to my household accounts.
The Broke College Student 
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