My first share of Disney was purchased in 2020 on June 2nd at $118.98, and I dollar cost averaged down while it fell into the 90s.
Dollar-cost average down for those that are new to the world of investing means I continued to buy while the price fell cheaper than the initial purchase price.
It had always been a goal to acquire Disney shares in the family vault for decades to come, as we believe Disney isn’t going anywhere ( Of course, the unthinkable can always happen in life).
We have this rule in our household that certain companies must be placed into the “vault” and no matter what they are not to be touched.
Why does Disney hold a special place in our hearts and portfolio?
Because as long as I can remember, Disney has always kept its light burning through the darkest times for generations.
Whether the darkest times have been childhood trauma, times of uncertainty, the pandemic that we are currently experiencing, Disney has been consistent in bringing joy to countless families including my own.
This is the same reason Harry Potter is beloved because generations and people from all walks of life have enjoyed it.
It has allowed introverted children to feel apart of something and for the LGBTQ+ community to have a home within a world they could feel safe in. It provided a world of comfort for those who were neglected and alone in the world. The list goes on.
Disney and Harry Potter have contributed to conversations amongst strangers and built worlds where people can venture and experience a world outside their own and make new connections.
That is just how powerful the imagination of Walt Disney and J.K Rowling has become to millions of people and generations of families.
I mentioned in the last article that you want to invest in companies that provide you with a sense of peace while sleeping at night. Disney is one of the companies that provides that for us.
Why I will continue to shove dollars into Disney Shares for years to come.
I want to see generations experience the magic of Disney and all the animations and intellectual property and the heartwarming feeling that comes when seeing children’s eyes light up when seeing their favorite character in person.
The time I took my son to Disneyland, I remember that the cast members stayed in character the whole time for not only the children but for the big kids that live within us adults.
There should always be a safe place here on earth for both kids and adults.
Disney has been moving in a direction where it continues to innovate and improve upon it’s mistakes and has made the right decision to be inclusive.
For some, this hasn’t been too pleasing and it has reflected in the share price, but I believe Disney will prevail as representation becomes a bigger factor and correcting mistakes is at the forefront of it’s mission while continuing to spark creativity.
What will our position in Disney look like going forward?
Right now, Disney is not the most significant position within the household accounts by a long shot. However, shares are nestled safely under our tree, I mean, the vault.
High five to everyone that caught that reference from the very popular Christmas movie, Jingle All the Way.
We will continue to accumulate shares as much as we can in the future. But, sometimes, other positions do take priority, and we sit with gratitude for the shares we do own.
It is with great hope that Disney continues to be an excellent capital investment and a great company with quality products and phenomenal experiences.
Our mission with Disney moving forward…
Our household has a goal to become annual visitors to Disney once things settle down with the pandemic and our capital increases to a reasonable state through our investments; right now, we are still building our future and how we want it to look.
Becoming an annual visitor to Disneyland would be a far cry from how I grew up.
During our trip I bought a rootbeer float in the Toy Story part of the park, and while paying I was asked if I had an annual pass. I remember being taken aback that there was such a thing, and I was stunned when some of the cast members told me that spending time there after school was a normal event in their childhood.
I didn’t grow up with my family having much money.
There were six children, sometimes, there was more. It’s a long story, but that meant money was spread thin.
Still, visiting Disneyland when I was twenty-six was just as cool, and I don’t feel that I missed out. It was fun to see the characters and taste food from different parts of the park while witnessing the happiness on my child’s face.
Growing up, Disneyland was all the hype, and it was every child’s dream to visit this elusive place.
But, I have a confession, there is a place that holds just a bit more weight than Disneyland, Universal Studios.
I am a big fan of Harry Potter!
The memory of drinking butterbeer while buying chocolate frogs, visiting wizard stores, testing out wands and taking pictures with the Hogwarts express will always hold the top memory from our trip to California with Disneyland and California adventures coming in close second.
Conclusion
As I finish writing this, I can’t help but think about crafting an article on Hershey and why it also has been a joy to have in the family vault next to Disney and Coca-Cola.
Update: I did write an article on our ownership of Hershey stock.
Please, remember that none of what I have written is financial advice. I am not your financial advisor, and investing any capital should be done with due diligence.
Be careful about people promising great returns and wealth in unrealistic time frames. I write these articles to share personal opinions, experiences, and inspiration.
P.S I deleted this on Medium from the days when I would document my journey on there. I wrote this on Jan 29th, 2022. But now republishing it on here 8/6/2024.
The Broke College Student 
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