5 Shares of Nike Now Sit On the Balance Sheet

A while ago, I noticed something in the market—blue chip stocks were lower than usual. Nike was one of them. This was confirmed when one of my favorite investors who I see as a mentor posted an article supporting my suspicions. I started acquiring shares back in September. The first Nike share I ever purchased was for $81.44, and since then, I’ve been dollar-cost averaging into the position, flowing whatever amount I can towards it when I’m not purchasing Kenvue stock.

Today, Nike’s stock price sits at $78.37. The last fractional share I purchased was today for $49.99. When I started the investment fund, I didn’t know which companies would sit on the balance sheet ahead of time—I just knew I wanted great-quality businesses that could stand the test of time. Nike is one of them.

I also surpassed my goal for Kenvue, which now sits at 27 shares on the balance sheet. The original goal was 25 shares. In unrelated news, today Disney announced that it’s increasing its dividend to $1.00 per share, paid out twice a year—$0.50 per share each time.

Moving forward, the goal for my Nike position is 10 shares on the balance sheet, and then we’ll go from there. There are other great companies with reasonable share prices out there, which is something I noticed well before the uncertainty of 2025 and beyond. I’m keeping an eye on some of them—especially Coca-Cola, the ultimate favorite for my household to hold. It’s not on the investment fund balance but is included in our household accounts.

This week, I flowed $50 into another Coca-Cola share for the first time in a long while. It felt good to return to the roots of what got us started. The company was the first serious position we established in our portfolios.

Before I wrap up, I want readers to understand something important: don’t let public perception about a company “going woke” influence your decision-making. A couple of years ago, I watched a video of a girl on YouTube who sold her Nike shares because she believed the company had gone woke. The comments were filled with remarks like, “Go woke, go broke,” which was downright absurd.

One thing I’ve learned is that this kind of mindset is why many people’s wealth journeys through investing never come to fruition. Nike, regardless of public opinion, will continue making shoes, athletic apparel, and signing endorsements with athletes.

I’ve written about this before and encourage you to check it out. For every seller, there’s a buy-and-hold investor ready to pick up those shares because they understand the value of what they’re getting.

Thanks for reading!