Ever noticed how the price of something seems to be more affordable today than it will be in the future? Or how receiving money now feels like a bigger win than getting the same amount later? This is where the concept of time value of money (TVM) comes into play. It's a cornerstone of finance... Continue Reading →
Sunk Cost Fallacy 101: Why We Keep Throwing Good Money After Bad
Ever spent money on a movie ticket only to find out halfway through that it’s not what you expected? But instead of leaving, you stick around, hoping it’ll get better because you’ve already paid for the ticket. That feeling of not wanting to "waste" your money, even when it’s clear the movie isn’t worth it,... Continue Reading →
Overconfidence Bias 101: Why Investors Think They’re Smarter Than They Are
Have you ever found yourself thinking that you know exactly which stock is going to skyrocket next, or how the market will move in the coming months? That feeling of certainty about your financial decisions, even when there’s no solid evidence, is called overconfidence bias, and it's one of the most common traps investors fall... Continue Reading →
Herd Mentality 101: Why We Follow the Crowd (Even When It’s a Bad Idea):
Ever notice how when everyone’s buying the latest gadget or investing in a hot new stock, you feel almost compelled to join in? It’s like there’s an invisible force pushing us to follow the crowd, even when we know better. This phenomenon is called herd mentality, and it plays a massive role in both our... Continue Reading →
Loss Aversion 101: Why Losing Hurts More Than Winning Feels Good
Ever notice how losing $100 feels way worse than winning $100 feels good? In fact, research shows that losses are about twice as painful as gains are pleasurable. This is called loss aversion, a concept from behavioral economics that explains why we avoid losses at almost any cost, even when it means passing up on... Continue Reading →
Cognitive Biases 101: How They Impact Investing and Financial Decisions
When it comes to money, investing, and financial decisions, we like to believe we’re making choices based on logic and reason. But in reality, our brains are wired to take shortcuts. These shortcuts, known as cognitive biases, shape how we think, feel, and ultimately act, often without us even realizing it. And when it comes... Continue Reading →
Opportunity Cost: The Hidden Price of Every Decision
What Is Opportunity Cost? Imagine you’re sitting at home, trying to decide what to do with your Saturday. You’ve got two options: Option A: Go out with your friends to the park and enjoy a fun, relaxing day. Option B: Stay in and work on that side project you’ve been putting off, knowing it could... Continue Reading →
How to Overcome the Fear of Investing in Stocks
Have you ever hesitated to put money into the stock market, yet had no problem spending $5 on a Starbucks latte, $10 on overpriced campus snacks, or $20 on drinks over the weekend? If so, you’re not alone. Many people are more comfortable with spending money on small, everyday purchases than investing it in stocks,... Continue Reading →
Budgeting for Emotional Spending: How to Take Control of Your Money and Emotions
Emotional spending is something that almost everyone has experienced at some point in their lives. Whether it’s splurging on a shopping spree to lift your spirits after a tough day or treating yourself to something expensive as a reward, emotional spending can quickly derail your budget and savings plan. The good news is that with... Continue Reading →
The Cost of Doing Nothing: Why Avoiding Financial Decisions Can Be Your Biggest Mistake
When it comes to money, a lot of people think that doing nothing is a safe bet. If you don’t invest, you can’t lose. If you don’t budget, you won’t feel restricted. If you don’t look at your finances, you can’t stress about them, right? Wrong. Avoiding financial decisions isn’t just a passive act, it’s... Continue Reading →
