Are You Overestimating a Stock Because You Like One Thing About It? Imagine you admire a CEO’s vision, love a company’s brand, or think its products are top-tier. Because of this one positive trait, you assume the stock must be a great investment. But is it? This is the halo effect in action, when one... Continue Reading →
Anchoring Bias in Investing: Why You Can’t Let Go of a Stock’s Past Price
Are You Stuck on the Price You Paid? You bought a stock at $100 per share. It drops to $70, and instead of cutting your losses or reassessing the investment, you tell yourself: “I’ll sell when it gets back to $100.” Sound familiar? That’s anchoring bias in action. Anchoring bias is a cognitive trap where... Continue Reading →
The Lottery Mindset: Why Some Investors Treat Stocks Like a Scratch Ticket
Investing or Gambling? Would you walk into a casino and put your life savings on black? Probably not. Yet, millions of investors do something eerily similar in the stock market, chasing high-risk, speculative stocks in hopes of striking it rich overnight. This is the lottery mindset in investing, the belief that the stock market is... Continue Reading →
The Myth of ‘Once-in-a-Lifetime’ Stocks: Why FOMO Kills Returns
The Fear of Missing Out on the Next Big Thing You hear it everywhere: “This is a once-in-a-lifetime stock opportunity!” Social media, financial news, and even friends will tell you that if you don’t invest in this one stock right now, you’ll regret it forever. Whether it’s a hot tech startup, the latest AI revolution,... Continue Reading →
The IKEA Effect in Investing: Why You Overvalue Your Own Stock Picks
Are You Too Attached to Your Stocks? Imagine spending weeks researching a stock, diving into financial reports, watching expert interviews, and analyzing every detail. You finally hit the “Buy” button and feel a rush of confidence, you’ve made an informed choice. But months later, despite warning signs and a declining stock price, you refuse to... Continue Reading →
Familiarity Bias in Investing: The Peter Lynch ‘Buy What You Know’ Effect—Helpful or Harmful?
Why Investors Favor What They Know Have you ever invested in a company just because you love its products? Maybe you stocked up on Apple shares because you use an iPhone or grabbed some Starbucks stock because you can’t start your day without a Venti latte. If so, you’ve experienced familiarity bias, a common behavioral... Continue Reading →
The Ultimate Guide to Investment Books for College Students and Young Adults
Why College Students Should Start Investing Early Investing isn't about getting rich overnight; it’s about building wealth over time. As a college student or young adult, you have a unique advantage—the gift of time. The earlier you start, the more compounding works in your favor. But where should you begin? There’s no shortage of books... Continue Reading →
The Psychology of Regret: Why Investors and College Students Make the Same Money Mistakes
The Cost of Regret in Money Decisions We’ve all been there—standing at the register, wondering why we just spent $200 on textbooks we might not even need, or staring at a stock chart, regretting selling too soon. The feeling is the same: I should have known better. But here’s the truth—whether you're a college student... Continue Reading →
Frugal Millionaires: How Warren Buffett and Secret Investors Built Wealth by Living Simply
Most people assume that the wealthy live in lavish mansions, drive brand-new luxury cars, and spend without limits. But the truth is, many millionaires—especially self-made ones—live more like the average person than you’d expect. Warren Buffett, one of the richest men in the world, still lives in the same Omaha home he bought in 1958.... Continue Reading →
The Chess Analogy: Rational Investing in a World of Emotional Markets (Part II)
Investing in the stock market is much like a game of chess. At the outset, a player might have to decide on the first few moves, assessing the value of each piece on the board. Similarly, investors must evaluate the value of stocks, understanding their strengths and weaknesses before making a move. This is where... Continue Reading →
