Marisol is 46. She lives in a shared craftsman-style home in the Pacific Northwest with two other women in their 30s and 40s, fellow artists, seekers, and soft rebels. The kind of home with mismatched chairs, prayer flags, handmade mugs, and books stacked sideways. Some months, it feels like a sanctuary. Other months, like the... Continue Reading →
Financial Case Study: Meet Alejandro, Managing Finances Without Legal Status in the U.S
Alejandro is 24 years old. He works six days a week doing backbreaking work as a cook at two different restaurants. He doesn’t complain. In fact, Alejandro is one of those people who seems to carry the weight of his world with quiet dignity. He doesn’t have much, but he always shows up early, stays... Continue Reading →
Case Study: Late Start, Still Moving — The 55-Year-Old with No Retirement Savings
Let’s talk about a woman named Nadine. She’s 55 years old and standing in the toothpaste aisle, trying to decide between the $1.99 store brand and the $3.29 name brand she’s used her whole life. This wasn’t how it was supposed to go. She thought by now, things would’ve stabilized. Maybe even gotten easier. But... Continue Reading →
Financial Case Study: A Single Mom of Three Kids Trying to Build a Better Life
If you’re reading this and you’re a single mom of three, maybe you’ve felt like the system wasn’t built for you. That every step forward is harder than it should be. That no matter how hard you work, you’re still always catching up on bills, on rest, on everything. This isn’t just a blog post.... Continue Reading →
Case Study: Devon, A Financial Plan for a Young Man Growing Up in Poverty
Meet Devon: A Story You Might Recognize Devon is 19. He just started college at a public university, the first in his family to do so. He grew up in a low-income neighborhood where the streetlights didn’t always work and police sirens were more common than ice cream trucks. His mom worked nights at a... Continue Reading →
Saving Money While Living for the Now: How to Build a Future Without Abandoning the Present
The False Choice Between Now and Later There’s a story people tell themselves about money. It goes like this: You either save and sacrifice the present, or you live in the moment and sacrifice the future. Pick your poison: regret or restriction. But what if that story isn’t true? What if saving money isn’t about... Continue Reading →
The Cost of Comparison: Why Starting Late Is Still Starting
Ever catch yourself wondering, "Why didn’t I start saving earlier?" Or maybe you've looked at someone else’s financial success and thought, I’m so behind. You’re not alone. Comparison is one of the most common emotional traps in personal finance, and one of the most damaging. It distorts your perception, poisons your motivation, and worst of... Continue Reading →
Investing for People Who Don’t Want to Be Rich, Just Safe
Some people invest to build empires. Others? They just want to breathe easier. If you're the kind of person who doesn't dream about yachts or private jets but instead just wants to know you'll be okay, this one's for you. Not everyone wants to be rich. Some of us just want to be safe. And... Continue Reading →
Tariffs, Trust, and Topo Chico: What Coca-Cola Teaches Us About Risk Management
Tariffs. Social backlash. Shifting supply chains. For Coca-Cola, the first quarter of 2025 has been anything but smooth. Yet, somehow, the company still managed to beat Wall Street expectations. How? The answer is a powerful lesson in risk management. Whether you're an investor, a small business owner, or just trying to make smarter choices with... Continue Reading →
How to Start Investing in Your 40s or 50s: A Realistic Guide to Securing Your Future
It’s never too late to start planning for your future, even if you’re in your 40s or 50s and feel like retirement is a distant or overwhelming goal. If you're wondering whether it’s possible to catch up and if you can afford to take some risks without sacrificing your present, you're not alone. Many people... Continue Reading →
