Have you ever walked into a store, saw a jacket marked down from $150 to $75, and thought it was a great deal, even though you didn’t need it? Or maybe you were shopping online, and you saw a high-priced item next to a lower-priced option, which made the cheaper one seem like a bargain?... Continue Reading →

Have you ever found yourself treating a bonus at work as "extra" money, even though it’s still part of your income? Or maybe you’ve used your savings account to fund a vacation, even though that money was meant for an emergency? This is mental accounting, our tendency to treat money differently depending on where it... Continue Reading →

We’ve all been there: The temptation to spend now rather than save for the future is real. Whether it's indulging in a late-night snack, skipping the gym for a Netflix binge, or splurging on a new gadget instead of putting money into savings, we often find ourselves making decisions that feel good in the moment,... Continue Reading →

Have you ever wondered whether you made the right choice when you decided to spend your money or time on something? It's easy to focus on what we gain from a decision, but there's always something we're giving up when we make a choice. This hidden cost is known as opportunity cost. In this article,... Continue Reading →

Ever noticed how the price of something seems to be more affordable today than it will be in the future? Or how receiving money now feels like a bigger win than getting the same amount later? This is where the concept of time value of money (TVM) comes into play. It's a cornerstone of finance... Continue Reading →

Ever spent money on a movie ticket only to find out halfway through that it’s not what you expected? But instead of leaving, you stick around, hoping it’ll get better because you’ve already paid for the ticket. That feeling of not wanting to "waste" your money, even when it’s clear the movie isn’t worth it,... Continue Reading →

Have you ever found yourself thinking that you know exactly which stock is going to skyrocket next, or how the market will move in the coming months? That feeling of certainty about your financial decisions, even when there’s no solid evidence, is called overconfidence bias, and it's one of the most common traps investors fall... Continue Reading →

Ever notice how when everyone’s buying the latest gadget or investing in a hot new stock, you feel almost compelled to join in? It’s like there’s an invisible force pushing us to follow the crowd, even when we know better. This phenomenon is called herd mentality, and it plays a massive role in both our... Continue Reading →

Ever notice how losing $100 feels way worse than winning $100 feels good? In fact, research shows that losses are about twice as painful as gains are pleasurable. This is called loss aversion, a concept from behavioral economics that explains why we avoid losses at almost any cost, even when it means passing up on... Continue Reading →