Investing or Gambling? Would you walk into a casino and put your life savings on black? Probably not. Yet, millions of investors do something eerily similar in the stock market, chasing high-risk, speculative stocks in hopes of striking it rich overnight. This is the lottery mindset in investing, the belief that the stock market is... Continue Reading →
The Invisible Dog Tag: A Personal Reflection on My Dead Friend Zoe
Today, the kid and I decided to go see a movie we’d been wanting to see: My Dead Friend Zoe. I was excited about it, and it ended up being a great movie, but it also made me look back on my own past. It reminded me of how characters, and people, can shape the... Continue Reading →
The Myth of ‘Once-in-a-Lifetime’ Stocks: Why FOMO Kills Returns
The Fear of Missing Out on the Next Big Thing You hear it everywhere: “This is a once-in-a-lifetime stock opportunity!” Social media, financial news, and even friends will tell you that if you don’t invest in this one stock right now, you’ll regret it forever. Whether it’s a hot tech startup, the latest AI revolution,... Continue Reading →
The IKEA Effect in Investing: Why You Overvalue Your Own Stock Picks
Are You Too Attached to Your Stocks? Imagine spending weeks researching a stock, diving into financial reports, watching expert interviews, and analyzing every detail. You finally hit the “Buy” button and feel a rush of confidence, you’ve made an informed choice. But months later, despite warning signs and a declining stock price, you refuse to... Continue Reading →
Familiarity Bias in Investing: The Peter Lynch ‘Buy What You Know’ Effect—Helpful or Harmful?
Why Investors Favor What They Know Have you ever invested in a company just because you love its products? Maybe you stocked up on Apple shares because you use an iPhone or grabbed some Starbucks stock because you can’t start your day without a Venti latte. If so, you’ve experienced familiarity bias, a common behavioral... Continue Reading →
Why People Who Are Bad with Money Think They’re Good With It (And How to Tell If You’re One of Them)
I Used to Know Some… Well, Maybe a Few I’ve known plenty of people who made way more money than I did, $50,000 a year or more, while I was scraping by on a low income. And yet, despite drowning in debt, they somehow thought they were better with money than I was. To them,... Continue Reading →
Understanding Jane Elliott’s Blue Eyes/Brown Eyes Experiment: A Psychology Student’s Perspective
Have you ever wondered how discrimination shapes our behaviors and self-perception? Jane Elliott’s controversial classroom experiment holds the key. This landmark study, conducted in 1968, took a unique approach to teach her students about racism and prejudice by giving them a direct experience of discrimination. But even though this experiment took place decades ago, it... Continue Reading →
The Endowment Effect: How It Can Make or Break Your Wealth
The Endowment Effect is one of those sneaky psychological biases that influences how we handle money—whether we’re hoarding old clothes, refusing to sell a losing stock, or holding onto cash like it’s our last lifeline. But here’s the twist: while this bias can hurt your finances, it can also be harnessed to build wealth if... Continue Reading →
The Ultimate Guide to Investment Books for College Students and Young Adults
Why College Students Should Start Investing Early Investing isn't about getting rich overnight; it’s about building wealth over time. As a college student or young adult, you have a unique advantage—the gift of time. The earlier you start, the more compounding works in your favor. But where should you begin? There’s no shortage of books... Continue Reading →
The Psychology of Regret: Why Investors and College Students Make the Same Money Mistakes
The Cost of Regret in Money Decisions We’ve all been there—standing at the register, wondering why we just spent $200 on textbooks we might not even need, or staring at a stock chart, regretting selling too soon. The feeling is the same: I should have known better. But here’s the truth—whether you're a college student... Continue Reading →
